ICP configuration

Define your Ideal Customer Profile to target the right leads.

ICP configuration

Your Ideal Customer Profile (ICP) tells the AI who to look for. A good ICP is specific enough to filter out noise, but broad enough to find opportunities. Here's an example:

## Ideal Customer Profile
Industry: web agency, digital agency, e-commerce agency
Size: 10-50 employees
Decision maker: CEO, founder, commercial director
Location: France
Exclude: recruitment agencies, ESN, freelancers

You can update your ICP anytime from Telegram using bot commands like /titles, /location, /industry, and /exclude.

ICP fields explained

Field	What it controls	Example
`Industry`	Target customer industry or vertical	web agencies, e-commerce
`Size`	Target employee count range	10-200
`Decision maker`	Job titles of the people you want to reach	CEO, CTO, VP Sales
`Location`	Geographic targeting for lead detection	France, Belgium
`Exclude`	Companies, industries, or categories to skip	recruitment agencies, ESN

Updating your ICP

You can update your ICP in three ways:

Telegram commands - Use /titles, /location, /industry, /exclude to update individual fields
Dashboard settings - Edit your full ICP in Settings
Contact support - We can help you refine your ICP for better results

Changes to your ICP take effect on the next pipeline run. Existing leads are not re-scored automatically.

Multi-ICP Scale

On the Scale plan, you can define up to 3 Ideal Customer Profiles to target different market segments simultaneously. Each ICP runs independently through the pipeline with its own detection filters and scoring context.

Setting up multiple ICPs

Go to /app/icps in the client portal
Fill in the form to create a new ICP (name, industry, size, revenue, decision maker, location, exclusions)
Your existing USER.md ICP is automatically migrated when you create your first multi-ICP
Create up to 3 ICPs total

ICP file format

Each ICP is stored as a Markdown file in tenants/{id}/icps/{slug}.md:

# Enterprise SaaS
- Active: true

## Ideal Customer Profile
- Industry: SaaS, software, cloud
- Size: 200-1000
- Revenue: 10M+
- Decision maker: VP Sales, CRO, Head of Growth
- Location: United States, Canada
- Exclude: consulting, agencies

How multi-ICP works

Pipeline step	Behavior with multi-ICP
Detect	Runs separate Apollo/Hunter searches per active ICP
Score	Uses per-ICP context for more accurate qualification
Write	Generates emails using each lead's ICP-specific positioning
Notify	Telegram/Slack alerts include the ICP name
CRM	HubSpot deals tagged with ICP segment

ICP management

Toggle active/inactive — Disable an ICP without deleting it. Inactive ICPs are skipped by the pipeline.
Edit — Update any field at any time. Changes take effect on the next pipeline run.
Delete — Permanently remove an ICP.

Global ICP filter

When you have 2 or more active ICPs, a filter bar appears in the portal. Click an ICP name to see only leads, sequences, emails, and analytics for that segment. The filter persists across pages via a cookie.

The lead budget (leads/month) is shared across all ICPs. If your plan allows 1,000 signal-qualified leads/month, that's the total across all segments.

If you delete all ICPs, the pipeline automatically falls back to your USER.md configuration. Multi-ICP is fully optional.