The feast-or-famine cycle
Every agency knows the pattern. When projects are live, nobody has time for business development. When projects end, the pipeline is empty.
- Referrals are great but unpredictable. You can't build a growth plan on "hope someone recommends us."
- Between client deliverables, meetings, and team management, cold outreach always gets deprioritized.
- Hiring a dedicated biz dev person costs $60-80K/year. For a 10-person agency, that's a significant commitment.
- Generic outreach doesn't work for agencies. Prospects need to see you understand their specific industry.
Always-on prospecting for your agency
GetSalesClaw prospects 24/7. Your pipeline fills while your team focuses on client work.