Outbound is broken for startups
You know outbound works. But the math doesn't add up at your stage.
- A junior SDR costs $60-80K/year fully loaded - salary, tools, training, management time. That's your entire runway for one hire.
- Enterprise AI SDR tools like Artisan ($2,400/mo) or 11x ($5,000/mo) are built for funded companies with 50-person sales teams. Not for you.
- Founders are already stretched across product, fundraising, and customer success. Cold outreach gets deprioritized every single week.
- The result: inconsistent pipeline, missed revenue targets, and slower growth than your product deserves.
From zero pipeline to qualified meetings
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