The Company
Origami Marketplace (origami-marketplace.com) is a B2B marketplace platform based in Lille, France. They help businesses launch their own online marketplace — think a Mirakl alternative built for the mid-market.
Their customers are companies that want to connect buyers and sellers on a branded platform without building everything from scratch. It is a high-value, consultative sale: deal sizes are significant and sales cycles typically run three to six months from first contact to signed contract.
The Challenge
Origami Marketplace is a small, focused team. There is no dedicated sales person. The founders handle everything — product development, customer success, and business development — all at once.
They tried manual outbound. LinkedIn messages, cold emails written by hand, spreadsheet tracking. It worked, but it was impossible to sustain alongside building the product. Prospecting would happen in bursts: a productive week followed by weeks of silence while the team shipped features.
Enterprise AI SDR tools were not an option. The established players in the space charge $2,400 to $10,000 per month — budgets that make sense for funded sales teams, not bootstrapped product companies. Origami needed automated prospecting that could target e-commerce agencies, system integrators, and marketplace operators without draining the bank account.
The Solution
GetSalesClaw was originally built as an internal tool for Origami Marketplace. The team needed it, so they built it.
The ICP was configured to target e-commerce agencies, system integrators, and companies with 50 or more employees operating in the online B2B space. GetSalesClaw uses Apollo.io to identify prospects matching these criteria, then scores each lead using a two-pass AI evaluation — a fast initial filter followed by a deeper relevance assessment.
Once a lead scores high enough, the AI writes a personalized outreach email. Depending on the prospect, emails are drafted in French or English. Every single email lands in the team's Telegram chat for human review before anything is sent. One tap to approve, one tap to reject. No email leaves without a person seeing it first.
Emails are sent from Origami's own domain with full SPF and DKIM authentication, preserving deliverability. Approved prospects flow into sequences with automated follow-ups on day three and day seven.
Key Results
The Dogfooding Angle
GetSalesClaw eats its own dog food. Every feature in the product exists because the team needed it for their own sales pipeline. The Telegram approval flow was built because the founders wanted to review emails between meetings. The bilingual email generation was added because Origami sells in both French and English markets. The cost tracking was implemented because a bootstrapped team needs to know exactly what each lead costs.
This approach keeps the product practical and focused. Features are not built on speculation — they are built because someone on the team hit a real limitation and needed a real solution. When a bug surfaces, it surfaces in production, on the team's own pipeline, and gets fixed the same day.
The result is a product shaped by daily use rather than feature checklists. What started as an internal tool for one team's outbound problem became GetSalesClaw — because if it works for the people who built it, it can work for others too.